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- WebExcel Solutions - Software Development & Search engine marketing company - WebExcel Solutions is an international Application Software Development and outsourcing company focused on providing high quality and reliable software solutions and services to its customers. We offer Offshore Software Development Solutions, IT Consulting Services; Web based application development, SEO (Search engine Optimization), PPC (pay per click) services and PPC Adwords Management.
Search Engine Optimization (SEO) is the art of optimizing a web site or a web page to rank high in search engines. By utilizing professional SEO services, one can achieve best search engine visibility and higher traffic for his web site. Affordable, effective, and SEO marketing services can help your website to:-
- Reach out to 500 million visitors coming through search engines
- Rank high on Search Engines (Google, Yahoo, MSN, etc.) and get maximum benefit
- Maximize your Return of Investment - ROI
- Capture a focused and targeted audience efficiently
Search Engine Optimization for Beginners
If you are confused about terms like "search engine optimization" or having a "search engine friendly" site, then listen up! I am here to help.
Depending on how long you have had, or considered having, a website online, you have heard terms thrown around like the above or even worse, acronyms! SEO comes to mind.
Really there is not that much to fear even if you have no idea right now what is really meant by having a search engine friendly site.
Here is what search engines like to have in their results when people type in keywords:
A site with lots of content
Depending on how long you have had, or considered having, a website online, you have heard terms thrown around like the above or even worse, acronyms! SEO comes to mind.
Really there is not that much to fear even if you have no idea right now what is really meant by having a search engine friendly site.
Here is what search engines like to have in their results when people type in keywords:
A site with lots of content
A site with UNIQUE content (Original - meaning you wrote it or you paid someone to write it for you.)
Sites that are well organized link-wise (meaning simple navigation from the main page of your site to every other page of your site.)
Sites that have links pointing to them from other popular, relevant sites. (sites that are similar in content to yours but that are not in direct competition with yours in content)
Sites that change regularly (not static but always growing with new content on a regular basis)
Sites they can read. (Search engine robots cannot read JavaScript for instance and therefore you get no credit for whatever content is in that application on your site)
Tightly themed sites. It is easier for an engine to rank your site properly (where you want it to be) if you are not all over the map in content.
Exception: Portal sites or directories. But this is an item for another article all together
What About the Complicated Stuff?
There really isn't anything complicated about what the search engines want. But if you have stumbled into a search engine forum you were likely blown away with comments and tips that were completely over your head.
There is a difference between basic, standard optimization and the stuff they talk about in those forums. While visiting SEO forums is good to keep up on new things as you go along, many people get confused and the forums are the breeding grounds for confusion when you are a beginner. Try to learn advanced SEO from noted experts in the field rather than taking anything in chats or forums as gospel. A lot more people THINK they know what they are doing than actually do. Remember that anything someone is willing to give away for free which, if it works, could be worth tens of thousands of dollars in high rankings resulting in high sales, is probably something that is old hat and not effective anymore.
But for now, you have a lot of work to do on the basics. The advanced stuff can come later. Relative to the advanced SEO, getting the basics right is the most powerful move you can make because you are going from zero to moving up in rankings by, many times, tens of thousands of spaces in a relatively short time.
Advanced SEO focuses on moving your site from high rankings slightly higher rankings.
What About the Complicated Stuff?
There really isn't anything complicated about what the search engines want. But if you have stumbled into a search engine forum you were likely blown away with comments and tips that were completely over your head.
There is a difference between basic, standard optimization and the stuff they talk about in those forums. While visiting SEO forums is good to keep up on new things as you go along, many people get confused and the forums are the breeding grounds for confusion when you are a beginner. Try to learn advanced SEO from noted experts in the field rather than taking anything in chats or forums as gospel. A lot more people THINK they know what they are doing than actually do. Remember that anything someone is willing to give away for free which, if it works, could be worth tens of thousands of dollars in high rankings resulting in high sales, is probably something that is old hat and not effective anymore.
But for now, you have a lot of work to do on the basics. The advanced stuff can come later. Relative to the advanced SEO, getting the basics right is the most powerful move you can make because you are going from zero to moving up in rankings by, many times, tens of thousands of spaces in a relatively short time.
Advanced SEO focuses on moving your site from high rankings slightly higher rankings.
Keywords
Your content is the most important thing about a website. It must be friendly to the search engines meaning no special java script or other stuff. Just good old fashioned HTML. You will do fine with PHP, SHTML, and other things, but for the purpose of this article, HTML is the way most people construct their sites. You should use a good density of your main keyword phrase for each page of your site within the content. If you are going after a high ranking for the phrase "dog leashes" you need to have that phrase in the title of the page and throughout the content. Nice thing about the software above is that it teaches you search engine optimization while it works on your site. So having it is like having a course on optimization while your site is altered for the best placement in the search engines at the same time.
The main recommendation I have for people starting to deal with optimizing their sites for the engines is to take things one at a time and get the basics down before you start messing with advanced strategies. And when you start down that road, information you pay for is usually more accurate and more valuable than hanging around in forums. High rankings are worth a
Good luck and get to work!
One-Way Links
One-way links are just what it says. You get a link without having to give a link back. One-way links count a lot more than swapping links. They appear to be a truer endorsement of your site, an endorsement that says your site must really be good because there was no quid pro quo (i.e. no reciprocation). Many of you already have the most valuable one-way link on the internet, a listing in the dmoz.org directory (Open Directory Project). The dmoz link provides a highly relevant, on topic, one way link. That is one of the main reasons people pull out their hair over trying to get in there. Another good one is a link from the Yahoo directory but that costs $299. Don't do that one until you have truly optimized your site as you need to try to influence the editor vetted Yahoo description so that it will benefit your rankings. But regardless, the link is a good one. Most other directories have little value.
Reciprocal Links
In the last couple of years webmasters have worked very hard to develop reciprocal links with other sites. The reasoning has been that although one-way links (inbound only) might be more valuable than reciprocal links, they are almost impossible to get, but you can get some inbound links if you offer a link in return. But the engines are not stupid. Reciprocal links are hardly an indication of the worth of a site. Most reciprocal links are a device to artificially inflate link popularity to exploit this particular search engine ranking factor.
And from the forum moderator at Webmaster World: "The way it is going with everyone hunting for links and the easiest way out being asking for reciprocal links, it would seem that long term, reciprocal links will be worth less than one way links. You scratch my back and I'll scratch yours is ok for sending each other visitors (the original idea of links), but the question is if it will account for the same as a straight one-way link.” Actually, that boat left the dock more than a year ago with reciprocal links being now greatly devalued.
What is Three Way
You have probably already heard of reciprocal linking, where two websites link to each other for mutual benefit, but what about three way linking? Three way linking can easily be explained in the example below:
You have three websites - website A, website B and website C.
- Website A links to website B.
- Website B links to website C
- Website C links to website A
As you can see, there is no direct reciprocal link here. Each website is linking to another website, but getting a link back from a different website.
The reason for doing this is because reciprocal links can easily be detected by search engines as “unnatural” links; therefore you won’t get as much benefit from a reciprocal link as you will from a one way link. Doing a three way link exchange makes this look more natural as site A is linking to site B, but getting a link back from site C.
If you decide to use three way linking as a strategy for link building I would recommend only linking to websites that are related to your own website and ensuring that your backlink is coming from a site that is also related. By related, I mean the same theme. So don’t link your home business website to someone’s dieting website.
The reason for doing this is because reciprocal links can easily be detected by search engines as “unnatural” links; therefore you won’t get as much benefit from a reciprocal link as you will from a one way link. Doing a three way link exchange makes this look more natural as site A is linking to site B, but getting a link back from site C.
If you decide to use three way linking as a strategy for link building I would recommend only linking to websites that are related to your own website and ensuring that your backlink is coming from a site that is also related. By related, I mean the same theme. So don’t link your home business website to someone’s dieting website.
How do you set up a three way link?
It is easy to set up a three way link if you already have two or more related websites of your own. You can email a webmaster and propose a 3 way link exchange. The disadvantage of this is that it is a manual process and it can be difficult to keep track of your links and be sure that the other webmaster has kept his or her link to your website in place.
Another strategy is to use a three way linking service such as 3 Way Links. This service allows you to automatically set up three way links with other websites. All websites are manually reviewed so you don’t need to worry about linking to bad neighborhoods.
Three way linking is definitely a strategy that you should consider using as part of your overall linking campaign along with other methods such as article distribution, forum posting, directory submission and press releases.
For example, consider that they are an interesting article in the web and you need the item to be displayed on your website where the link is linked to your website. Now, their website serves as a link to the article or the URL where the article was originally located.
Check your site with backlinks with any Back Link Checker tool that lets you know the number of sites that have a link to your website or web page. Back links are links in a site or page, which acts as a key factor to determine the ranking of your site. It helps to have a footprint of other sites on the link to your URL.
1 comment:
Thanks for giving such a useful information.
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