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Link building is an important part of the site. The idea behind it, as the citation policy: I scratch your back if you scratch mine.
Starts very easily. Looking for sites that produce additional content for your company. E-link e-mail webmaster for your site. The next thing I know the readers of your customers. It's really that simple.
Still not convinced? Discover the following reasons to use link building on your site:
1. Many of them are free. Nothing is cheaper than free, and it costs you nothing to shoot us an e-mail website editor and ask for an exchange of traffic.
2. Building confidence. When you write articles and submit them to article directories, you help yourself recognized as an expert in your field. Because these devices include a resource box where you put your site, you can get a connection every time someone or make a search engine.
3. Increase relevant traffic. In selecting the sites that you link hand-pick the customers who come to your site. Because you know who will benefit most from what you have to offer, it makes sense for you to find sites that will attract buyers.
4. Establish links with other people in your niche. Speaking of masters for your web site, including its tires, then you are also building relationships. When you connect to a personal level, people will visit their friends.
5. Less expensive than traditional advertising. web campaigns can be expensive. Although many building programs are free connection, there are many programs that you pay a lot of traffic to allow. You must be a site for about a month to get results.
6. Your site is new. If the press releases on your news site. And attract new traffic.
7. Use the other websites that traffic to build your own, without their escape. Because these sites are complementary rather than competitors do not steal any movement. Their readers come to their site and see the usual points of interest and then go to yours.
8. Fish on Google and other search engines. Another popular site will increase your position on search pages. The more links you have, the more beautiful. Some sites you can Google in 24 hours.
9. Discover what sites you good people. You have full control over your program to strengthen ties. When a site works, keep the exchange. But you should not be stuck with sites that traffic spikes without results.
10. Increase sales by working with the most popular sites. Find the most popular sites in your niche and cooperate with them. You can use a wide range of people, but sales thank you.
These are just a few reasons why an exchange of links is important. Look at others who do, and how they have succeeded. Then there is duplication.
Friday, April 2, 2010
Keywords - the most important factor in SEO
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SEO keywords, the most important for each search engine - in fact, they are what search strings are compared. So you see, it is very important to optimize the site for the right keywords. It sounds simple, but once you get into the details, it can lead to confusion a little bit, to determine the right keywords. But a little 'research and thinking about the problem of choosing the right Keywords to maximize can not be resolved.
1. Choosing the right keywords for optimization
it seems that the days when we could easily achieve the results the search string word centuries ago. Now that the Internet so heavily populated sites, almost impossible to achieve the maximum assessment for the string constant research in one word. Get a high score consistently on the two words or a search string of three words is more realistic. If you look closely at the dynamics of search results for popular keywords in a word, we can see that this is just for one week to be in the top ten, while the other falls on the first 30 results and competition for the keywords into a single word people so strong, and at other sites, you've replaced.
Of course, you can include channels in a single word in your keyword list, but does not support the expression does not dream of commendation. For example, if you have a site about dogs, "dog" is a key binding, but if you optimize for multiple words, like dogs, "" Dog Breed "," dog food "or" Dog ", success is unlikely, especially for a popular keyword words. Examples are not the ultimate truth about how to optimize your site for dogs, but enough to show that you have to think outside of the choice of keywords.
Usually, when you start to optimize, the first thing to consider is the keywords describing the content of your site the best and most likely to be used by users for you to find. Ideally, you know, and users can correctly guess what search strings they can use to find you. One of the issues to consider are synonymous. Quite often, people use different words and the same. Thus, for example, a site dogs, "dog" is a synonym, and I am sure there are people who use them, so that it does not hurt to understand it now, on your pages. But do not rush to optimize for every synonym you can think of - the same algorithms that search engines are synonyms in the keywords, especially for languages like English.
Instead, find other keywords that can be used to describe your site. Puzzle theme particularly well, as search engines tend to have higher levels of the page if it belongs to the site, whose subject is the key line. In this regard, it is important that a site centered around a specific topic - namely dogs. It may be hard to think of all the relevant keywords, at its discretion, but that's why tools. For example, on the site by keyword following recommendations will help you understand how search engines determine the theme of your site and keywords that fall into this topic. You can also try Google keywords to get more suggestions on what keywords are hot, and what does not.
When keywords to optimize the choice, you should not only consider their relevance to your site and the expected number of searches per month for those keywords. Often narrow your searches more useful, because users come to the site who are really interested in your product. If we continue the example of a dog, you may find that the "Adopt a dog", the phrase brings you more visitors, because you have a special section on the site, where you advise on what to consider when adopting a dog. This page is not of interest to dog owners and dog owners that potential, which can not be much, but the purpose and overall effect of this niche may be better to enlist the involvement of all stakeholders dogs in general. So when you look at the number of impressions per month search, the study of unique visitors to the theme of your site.
2. Keyword density
After you select keywords describing your site, and is of interest to users, the next step will be to make your site keyword rich and well-keyword density for your targeted keywords. keyword density is a general measure of relevance of a page. In general, the idea is that keyword density, the most important for the search string for a page. The recommended density is 3-7% for 2 or 3 main keywords, and 1-2% for minor words. Try checking the density of the keywords below to determine the keyword density of your site.
While there are no strict rules, trying to optimize a reasonable number of key words - 5 or 10 in order. If you are trying to optimize the list of 300, you'll soon see that it is simply impossible to have good keyword density for more than a few keywords, without artificial and his dummy text keywords. And what's worse, there are severe penalties (including a ban on the search engines) for printing, because this keyword is considered unethical practice that attempts to manipulate search results.
3. Key words in specific places
Keywords are very important, not only quantity but quality as well as - that is, if you have several keywords in page title, headings, first paragraph - it's more important that, if several keywords at the bottom of the page. The reason for that URL (and especially the domain name), file and directory names, page title, the names of individual sections more than the usual page of text, and therefore all the same, if you have the same density of keywords, your competitors , but you have keywords in the URL, this rating will stimulate your incredible, especially with Yahoo!.
A. Other names of keywords in the URL and file
Domain name and complete address of the site, says a lot about it. It is assumed that if your site is about dogs, "dog", "dog" or "dog" in the context of your domain name. For example, if your site is primarily for the adoption of dogs, it is better to call your site "adopt.net dog dog" and "animal-care.org, for example, because in the first case, the two main keywords URL, and the second will be not more than one keyword at capacity.
When domain names are hunting, keyword rich, not greedy. Even if the terms of SEO, better to have 5 key words in the URL, just imagine how long and hard to remember URL. We must find a balance between the keywords in the URL and site usability, which states that more than 3 words a URL is too. Probably will not be alone with a bunch of good suggestions. Moreover, even if you can think of a couple of good domain names were already taken. In this case, such tools as the main tool may be useful.
File names and directory names are important. Often, search engines give preference to pages that have the keyword in the filename. For example http://mydomain.com/dog-adopt.html http://dog-adopt.net/dog-adopt.html not as good as it is certainly better than http://mydomain.com / animal care. HTML. The advantage of keywords in file names for keywords in the URL-addresses, which are easier to change when you decide to switch to another window, for example.
B. Keywords in page titles
On the front page of another special place because the content
In contrast to URL, with the names of pages you can get wordy. If we continue with such a dog, , <>, or even more.
C. Keywords in Headings
Typically, items in separate paragraphs and sub-literary point of view, it may be necessary to have a place after all other locations, but in terms of SEO, is extremely useful to have different positions on the page, perhaps, especially if you have keywords in them.
There are no size limitations for the technical content, tags, but common sense says that the position too long is bad for reading the page. So, as the URL, you must be wise with the length of lines. Another issue we must consider it as a name will be displayed. If point 1 ( ), this usually means a larger font size in this case, you must have at least 7-8 words in the title, otherwise it could spread through the 2 or 3, which is not good and if you can avoid this - to do so.
SEO keywords, the most important for each search engine - in fact, they are what search strings are compared. So you see, it is very important to optimize the site for the right keywords. It sounds simple, but once you get into the details, it can lead to confusion a little bit, to determine the right keywords. But a little 'research and thinking about the problem of choosing the right Keywords to maximize can not be resolved.
1. Choosing the right keywords for optimization
it seems that the days when we could easily achieve the results the search string word centuries ago. Now that the Internet so heavily populated sites, almost impossible to achieve the maximum assessment for the string constant research in one word. Get a high score consistently on the two words or a search string of three words is more realistic. If you look closely at the dynamics of search results for popular keywords in a word, we can see that this is just for one week to be in the top ten, while the other falls on the first 30 results and competition for the keywords into a single word people so strong, and at other sites, you've replaced.
Of course, you can include channels in a single word in your keyword list, but does not support the expression does not dream of commendation. For example, if you have a site about dogs, "dog" is a key binding, but if you optimize for multiple words, like dogs, "" Dog Breed "," dog food "or" Dog ", success is unlikely, especially for a popular keyword words. Examples are not the ultimate truth about how to optimize your site for dogs, but enough to show that you have to think outside of the choice of keywords.
Usually, when you start to optimize, the first thing to consider is the keywords describing the content of your site the best and most likely to be used by users for you to find. Ideally, you know, and users can correctly guess what search strings they can use to find you. One of the issues to consider are synonymous. Quite often, people use different words and the same. Thus, for example, a site dogs, "dog" is a synonym, and I am sure there are people who use them, so that it does not hurt to understand it now, on your pages. But do not rush to optimize for every synonym you can think of - the same algorithms that search engines are synonyms in the keywords, especially for languages like English.
Instead, find other keywords that can be used to describe your site. Puzzle theme particularly well, as search engines tend to have higher levels of the page if it belongs to the site, whose subject is the key line. In this regard, it is important that a site centered around a specific topic - namely dogs. It may be hard to think of all the relevant keywords, at its discretion, but that's why tools. For example, on the site by keyword following recommendations will help you understand how search engines determine the theme of your site and keywords that fall into this topic. You can also try Google keywords to get more suggestions on what keywords are hot, and what does not.
When keywords to optimize the choice, you should not only consider their relevance to your site and the expected number of searches per month for those keywords. Often narrow your searches more useful, because users come to the site who are really interested in your product. If we continue the example of a dog, you may find that the "Adopt a dog", the phrase brings you more visitors, because you have a special section on the site, where you advise on what to consider when adopting a dog. This page is not of interest to dog owners and dog owners that potential, which can not be much, but the purpose and overall effect of this niche may be better to enlist the involvement of all stakeholders dogs in general. So when you look at the number of impressions per month search, the study of unique visitors to the theme of your site.
2. Keyword density
After you select keywords describing your site, and is of interest to users, the next step will be to make your site keyword rich and well-keyword density for your targeted keywords. keyword density is a general measure of relevance of a page. In general, the idea is that keyword density, the most important for the search string for a page. The recommended density is 3-7% for 2 or 3 main keywords, and 1-2% for minor words. Try checking the density of the keywords below to determine the keyword density of your site.
While there are no strict rules, trying to optimize a reasonable number of key words - 5 or 10 in order. If you are trying to optimize the list of 300, you'll soon see that it is simply impossible to have good keyword density for more than a few keywords, without artificial and his dummy text keywords. And what's worse, there are severe penalties (including a ban on the search engines) for printing, because this keyword is considered unethical practice that attempts to manipulate search results.
3. Key words in specific places
Keywords are very important, not only quantity but quality as well as - that is, if you have several keywords in page title, headings, first paragraph - it's more important that, if several keywords at the bottom of the page. The reason for that URL (and especially the domain name), file and directory names, page title, the names of individual sections more than the usual page of text, and therefore all the same, if you have the same density of keywords, your competitors , but you have keywords in the URL, this rating will stimulate your incredible, especially with Yahoo!.
A. Other names of keywords in the URL and file
Domain name and complete address of the site, says a lot about it. It is assumed that if your site is about dogs, "dog", "dog" or "dog" in the context of your domain name. For example, if your site is primarily for the adoption of dogs, it is better to call your site "adopt.net dog dog" and "animal-care.org, for example, because in the first case, the two main keywords URL, and the second will be not more than one keyword at capacity.
When domain names are hunting, keyword rich, not greedy. Even if the terms of SEO, better to have 5 key words in the URL, just imagine how long and hard to remember URL. We must find a balance between the keywords in the URL and site usability, which states that more than 3 words a URL is too. Probably will not be alone with a bunch of good suggestions. Moreover, even if you can think of a couple of good domain names were already taken. In this case, such tools as the main tool may be useful.
File names and directory names are important. Often, search engines give preference to pages that have the keyword in the filename. For example http://mydomain.com/dog-adopt.html http://dog-adopt.net/dog-adopt.html not as good as it is certainly better than http://mydomain.com / animal care. HTML. The advantage of keywords in file names for keywords in the URL-addresses, which are easier to change when you decide to switch to another window, for example.
B. Keywords in page titles
On the front page of another special place because the content
In contrast to URL, with the names of pages you can get wordy. If we continue with such a dog, , <>, or even more.
C. Keywords in Headings
Typically, items in separate paragraphs and sub-literary point of view, it may be necessary to have a place after all other locations, but in terms of SEO, is extremely useful to have different positions on the page, perhaps, especially if you have keywords in them.
There are no size limitations for the technical content, tags, but common sense says that the position too long is bad for reading the page. So, as the URL, you must be wise with the length of lines. Another issue we must consider it as a name will be displayed. If point 1 ( ), this usually means a larger font size in this case, you must have at least 7-8 words in the title, otherwise it could spread through the 2 or 3, which is not good and if you can avoid this - to do so.
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