5 steps to a successful social media strategy

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Step #1: Identify Your Target Market and Listen to Them

The first step to measuring success in social media marketing is proper scope. There are new social networks popping up each week. It’s a waste of resources to join every new social network only to find you have no time to manage them. Find out where your most active customers & influencers spend time online – then listen and take notes.

Here’s some tools you can use to tune into the conversation: Technorati, Google Blog Search, Ice Rocket, Bloglines, Twitter Search, AideRSS and HubSpot’s HubFeed. More advanced social media monitoring tools include Radian6 and Techrigy.

Step #2: Get Involved in Conversations

The second step towards success is consistently utilizing social media to engage prospective customers. When you start listening to conversations, you might hear some things about your company that aren’t very complimentary. That’s ok. Your job now is to engage these customers and find a way to help. Be willing to acknowledge mistakes when they happen. Customers are surprisingly forgiving if a company engages in an honest and egoless manner.

If you’re one of the lucky companies who only has enthusiastic and happy customers, recognize their desire to interact with you and be generous with your time. Be open to engaging with them on their turf. They’ll reward your brand with greater enthusiasm – which is a message that spreads through social networks like wildfire, and solidifies your brand.

For instance, on Twitter both Starbucks and Whole Foods share customer comments, local specials, and ask customers what their favorite items are. It’s casual and open, yet subtly appeals to the attractiveness of the brand. Check out some of the brands on Twitter, and implement some of their conversation techniques.

Step #3: Give! Give! Give!

How involved is your team in communicating with prospective customers, influencers and current customers on social networking sites? How often are you publishing great content that helps your prospects do their jobs? How often do you blog, Tweet, post photos on Flickr, comment on other blogs, Podcast, upload videos, etc? The more content that you produce and publish on social media sites, the more traffic you can attract back to your website. If your site is designed well to convert visitors into leads, these activities will help you increase sales.

Step #4: Master the Tools of the Trade

“Social media strategy should tie to business and communication strategy, rather than being based on the available tools. But it is not possible to develop a social media strategy without at least having an understanding of the various tools that are available, their functionality and purposes, and the kinds of audiences and conversations for which they might be best suited.” – Joel Postman, Principal Socialized PR

It’s critical to tie your business strategy to your social media strategy. However, without a knowledge of what social media and social networking sites enable you to do, it’s hard to know how to do that. It’s important to establish a blog as your home base. Then, learn the capabilities of each site to help you interact. For example, Twitter provides an almost unfettered ability to connect with your prospective clients. But, it only allows you to type 140 characters at a time. So, maybe a video posted to youtube would be a better way to publish a “how-to”. Linkedin & Facebook let you see who your contacts know. But, facebook makes it much easier to connect with them. LinkedIn Answers is a much better place to answer business focussed questions than any other social network.

It’s important to learn how to use these sites in order to get business value out of your social media activity. Talk to an expert to determine where to spend your time to get the best return.

Step #5: Use Website Analytics Software to Measure Leads and Sales.

Many experts agree that social media will affect the next generation of search engine optimization techniques as search engines start to use the signals we collectively leave as we network and share media online. Even today, social media activity affects the success of many other inbound marketing techniques:

- Search engine ranking

- Social bookmarking activity

- Social networking connections

- Video/podcast views/listens

- Inbound links

- RSS subscriptions

- Comments on your blog

- Mentions of your brand

- Number of times people search for your brand

- Visitors (first-time and repeat)

- Leads & Customers!

The end goals is lead generation and sales. But, there are plenty of leading indicators as you ramp up your efforts.

Use tracking codes, a solid analytics package and closed loop marketing in order to track the visits, leads and sales that occurr as a result of your social media activities.

For more articles on Social Media
 http://www.virtualsocialmedia.com

Social Media Optimization (SMO) - new marketing channels

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What is social media? 

Before launching into the world of social media optimisation it is worth stopping to discuss what is understood by social media.

Wikipedia describes social media as:-

“online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts and wikis.”

SMO and SEO – natural partners

SMO sits very well with search engine optimisation (SEO) as the two processes aim to get the same results – increased web traffic and visibility.

While they have the same goal they use two different channels – SEO concentrates on search engines and social media optimisation uses the platforms listed above.

The synergy doesn’t stop there… SMO is seen as an integral part of an online reputation management or search engine reputation management for companies, brands or individuals who care about their online presence.

Social media all the buzz

There are no hiding places from social media. It is everywhere and Twitter, Facebook, LinkedIn and other leading brands are fully ingrained into our everyday personal and work lives. We all “google it” and social media brands will themselves soon become new additions to our daily language.

Social media – share don’t sell

Of importance however is a word that will always appear with or certainly very near to social media… share.

Social media takes a very different approach to traditional processes in that it is driven by the theme of sharing and engaging. Gone are the hard sale marketing techniques, social media is much more omnidirectional and replaces one way marketing. Wikipedia’s definition encapsulates the mentality behind social media in that users “share opinions, insights, experiences, and perspectives with each other”.

As a marketing channel, social media is an excellent arena but due care is needed, hard marketing is gone and engagement is a must.

What to do?

For any website, brand or company, social media engagement is almost certainly a must. Naturally there are going to be sectors or products that will not be suitable for social media optimisation and social media marketing, you wouldn’t really want to be tweeted on discount funerals or the like.

However for the majority, SMO has to be added to their action plan for now

Next big thing? First, master the last big thing

Some may argue that it is hard to master the next big thing while still trying to master the last big thing.

This is where the WebMarketing Group has a unique perspective. We are already experts at SEO and are now quickly building our social media optimisation skills. As mentioned above there is a clear synergy between the two and we can run an effective campaign that combines all SEO and SMO aspects and works to the same collective goal – increased web presence and visibility.

Doing nothing is not an option – don’t get scared by the scale of the job

Launching into social media is a daunting prospect. The blogosphere is now so huge and there are so many communities that it is hard to know what approach to take.

How to Get Ahead with SEO: 8 Hints for Beginners

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For beginners the process of getting a business up and running on the Internet can be challenging enough without worrying about website optimisation. However, in today’s competitive market, no business can afford to ignore the importance of having your site listed on search engine results pages. For this reason, it would seem like folly to ignore all free search engine optimisation Analysis available. Be aware that SEO is an ongoing process and that however good the help you get from SEO Services is, you’ll need to know how SEO works and maintain your site regularly with it in mind. Here are ten hints that should help you on the path to success.

Watch Your Speed
Google and other search engines send spider programs that take note of the time it takes for pages on your site to load. It’s important to make sure that your pages load quickly and to that end, make sure you’re using a good quality server. Remember users also appreciate pages that load quickly.

Link Only to Good Quality Sites
Who you link to is more important than who links to you in the eyes of search engines. Avoid any Links on your site that lead to spamming or link-farm sites, as users will follow them and decide it reflects badly on you, and search engines will decide the same and penalise you. As with all areas of SEO, you need to see maintenance as something to think about on a daily basis. Make sure your links are always up to date, working and good, and introduce new ones as often as possible.

Stick to the Name you’ve Chosen for Your Site
Think very carefully about the name you choose for your site, because changing it after time can be disastrous. From the beginning you’re scoring points and earning a reputation with search engines, all of which is instantly lost when the name of the site is changed.

New Domain vs. Old Domain
Think very carefully before purchasing a new domain. There are cases where you have to, of course, and if this is the case then so be it, but doing so can mean a very long delay in getting listed. Recent figures suggest that users with new domain names should expect to have to wait between 9 and 12 months before appearing in the top 20 results for any keyword. You might decide that it’s much more beneficial to purchase an old or expired domain and work from there.

Be Innovative When It Comes to Keywords
Realistically, the most popular keywords are unlikely to help you straight away. When we type the word ‘music’ into a search box, for example, we will get a long list of well-stabled sites. It’s a good idea to add words to the keywords you choose to feature. Instead of just ‘music’ for example, feature ‘alternative country music’ or ‘music for relaxation’. Many high positions on results pages for less popular keyword phrases is much better than just a few top 200 rankings for something extremely popular.

Follow the Advice of SEO Experts and Make Your Site ‘Spider-Friendly’
Ways of doing this include providing an HTML only version of your site that spiders can explore more easily. Avoid flash, java and frames to give spiders the best chance of reading your site effectively. Make sure spiders receive any special instructions through the special text file intender for their benefit.

Promote Backlinks
Any Free SEO Analysis will highlight possibilities for improvement by taking greater advantage of backlinks for offpage optimisation. They’re links to your website from others in the Internet, and they’re valuable because search engines take special notice of the quantity and quality of links that exist to your site. Links you pay for tend not to be very useful in these terms, as search engines are savvy and know what to look for. Links from educational websites are very beneficial. Content management systems can help you to get the most out of backlinks.

Last But Not Least, Never Attempt to Over Optimise
You might wonder how it could be possible, but too many people get carried away with optimisation and realise only too late that their site’s ruined. Remember that as a rule search engines want to see a site that’s user friendly, and that by pleasing the real people who visit your site you’ll be pleasing them and getting results too.

Beware Of Over Optimisation When Using SEO

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Many business owners become extremely excited about SEO when they hear about what it can do. They quickly want to begin running an SEO Campaign and jump in with two feet and little SEO knowledge. There is problem with this approach to SEO. Learning the basics of SEO can be useful and a great base upon which to develop your SEO knowledge and experience. However, it can often lead you down the path to over optimisation.

Company owners new to SEO read about a particular technique which has produced positive results for other businesses and begin using this method within their own SEO campaign. Often, they are unaware of how it needs to be used to make a significant difference and this is when problems start.

Keywords are often one of the first things of importance noticed by those exploring SEO because keywords can make a big difference to how a web page is ranked in the search results. With this in mind, Content is then often produced by business owners featuring numerous keywords related to their business. Whilst this may seem logical, this method can actually have the opposite result to the desired effect.

Keywords are important in SEO but only when used appropriately. Keyword stuffing is viewed as an attempt at manipulating the search engines and is easily noticeable with the technology used today. You may think you are running an effective SEO campaign, but in fact you are over optimising and the result will be low Rankings and a damaged reputation.

Keywords need to be researched and carefully selected. Only include keywords when relevant and appropriate.

Links are also hugely important in SEO and once again, many learn this fact and then begin building links to their website in any way they can. They believe the more the better and use schemes and Link Building techniques to establish as many links to their sites as possible.

This is once again an example of over optimisation which has a bad result. It is the quality of links to your website which is of importance and not the quantity. If you use link building schemes you will have links to your site from low quality and spam websites and this will not reflect positively on your business.

You must build genuine and relevant links from high quality websites to your own if you want links to contribute effectively to your SEO campaign.

It is understandable that site owners are excited about the prospect of SEO and so begin using SEO techniques aggressively as soon as they can. However, this attitude and lack of SEO knowledge and experience often leads to over optimisation of some kind and this is not beneficial. SEO campaigns are fragile and over optimisation can create a great deal of damage.

We at SEO Consult can show you how to use SEO techniques effectively within your SEO campaign. We only use ethical and proven SEO methods and can use these techniques effectively and efficiently for you.

How Can Social Networking Help Your Blog?

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Social networking and blogging are two highly effective Search Engine Optimisationtechniques. Both can produce impressive SEO results in their own right but they can also work together productively. It is possible to use social networking to help blogging to work more effectively as part of your search engine optimisation campaign.

For a blog to be successful, you must regularly update it with relevant and well-written Content. This will ensure visitors to your blog continuously have fresh information to read and will also help it to get the attention of the search engines. The search engine web crawlers look for new website content and for high quality and relevant material. However, another way to direct relevant traffic to your blog is by providing links to your blog in your social networking pages.

Twitter, Facebook and other websites like this can offer businesses a lot. They can help them to develop their brands within the online community and help them to achieve top Rankings in the search results. They can also be used to direct those interested in your business to web pages with more detailed information about your company.

You are often limited with the amount of information you are able to provide when using social networking websites. Posts cannot go on and on and with Twitter you are limited even further. If you can provide your followers with content which attracts their attention and interest, they may want to learn more about your business. A link to your blog can be the perfect solution.

A blog can be a lot more detailed and can feature a great deal of information about your business and also about the industry you are in. Blogs are updated regularly so will feature fresh and useful information and can help others to gain a better knowledge and understanding of what you are able to offer.

If spending time and effort on creating and updating a blog as part of your search engine optimisation campaign, you have to drive as much traffic to your blog as possible. The more readers you have, the greater the potential for visitor numbers to your site to increase and the greater your potential for a sales growth too.

You should be using any effective methods you can to direct those interested in your company to your web pages and doing so through your social networking pages can be highly productive. Don’t continuously direct readers of your posts within the social networking communities to your blog or website but when appropriate, include a link they may find useful if wanting to know more on the subject.

Blogging and social networking can work well separately but can also work well together.

At SEO Consult, we can provide you with a number of useful tips and methods which can be used to improve your chances of SEO success. Let us develop an SEO Campaign suitable for your individual needs and let us help you improve the performance of your business.

PPC Advice for Beginners

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As we’ve briefly discussed before, there are many advantages of promoting your business with Pay per Click advertising; but at the same time, there are also some catches that PPC newbies should look out for.

How PPC works is that the advertisers have to setup an account with Google and/or Yahoo first. Once the accounts are ready, the advertisers then can start building up their Campaigns, AdGroups, Ads, keywords, and so on. The account managers at Google and Yahoo then will look after the accounts and make sure everything works (no violations of guidelines, ads are showing up, etc).

At this point, a lot of advertisers will assume that everything is done, and they can just sit at home waiting to count their cash. Well, that maybe the case in fairytale wonderlands, but definitely not in the world we live in. The reality is, a lot of times the teams at Google and Yahoo get so overwhelmed by their work and they lost tracks of what have been done and what hasn’t, resulting in a lot of updates being not approved (because no one had reviewed them).

This is more of a problem with Google than with Yahoo. With Yahoo’s system, if the newly submitted updates are still under review, you can see their status being �oeeditorial pending”. If it’s been ten days since you first submitted your update and the status is still �oeeditorial pending”, you know someone has forgotten to do their job. Just send an email to your account manager at Yahoo and state what the problem is and the problem should be sorted out in a day or two.

Google is somewhat different. Once you’ve submitted an update to Google, you will immediately see its status being �oeactive”, same as all the existing ads, keywords, ad groups you have. So if after ten days and you are still getting no impressions from the new update, and you intuitively check to see if the update is actually running, and when all you can see is it being �oeactive”, you will just think �oeOh, I guess no one has searched for it yet”, when in fact, Google’s just forgot to review them.

So monitor your accounts frequently, and the moment you sense something’s weird, fire an email to your account manager. Don’t be shy to send multiple emails in a day if that’s what it takes to get things fixed.

Summary : As we’ve briefly discussed before, there are many advantages of promoting your business with Pay per Click advertising; but at the same time, there are also some catches that PPC newbies should look out for.

How to know which SEO software tool suits your search engine optimization needs?

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Search engine optimization has become the most crucial element of ranking high in the major search engines like Google, Yahoo, MSN, Altavista, Dogpile etc. There are several websites on the internet which boast about SEO techniques & tips and guarantee top placement in days. How do you believe and invest your hard earned money in a company who does not have a background in search engine optimization believing their claims?

The question is “are you ready to play a gamble with your site?” Honestly the answer would be a big NO.
No one would like to waste their money. So, what is the way out? How about doing your own search engine optimization? It is a very long drawn and tedious process if you do it manually. So, how to go about it?

Are there any softwares available to do the SEO?

Yes! there are several SEO softwares available in the market. But, how do you know which SEO software is reliable and meet your search engine optimization needs and most importantly, whether they would live up to their claims?

SEO software is the answer to implement the major SEO techniques. What are they? SEO is primarily divided into two parts.

• On page optimization
• Off page optimization

On page optimization

On page optimization involves:

• Title Tags
• Meta Tags like meta keywords (lost its importance now due to keywords abuse) & meta description.
• Alt-Image tags
• H1, H2 tags
• High keyword density
• Quality content
• Ease of navigation
• Internal Linking and more…..

Off page optimization

Off page optimization involves:

• Link Building to improve Link popularity
• Reciprocal Linking – Two way links
• Non-reciprocal linking – In-bound links
• Use of keyword rich anchor text in linking text
• Improving Google page rank
• PPC advertisements
• Directory submissions

It is a well known fact that off page optimization has more value than on page optimization. It does not mean that on page optimization has no value and requires no optimization. On page optimization has its value and should not be ignored.

There are several SEO softwares available to implement the off page optimization by improving link popularity by building both reciprocal and non-reciprocal links. There are websites which offer monthly membership accounts to use their Link Popularity software and some other websites have their software available for one time fee. For a beginner it is always better to go with one time fee software to keep the fixed expenses low. You are here to do business so you need to think and plan every dime you spend towards business success.

So, what to expect from a SEO software selling website?

• Not a one time seller without any future upgrades
• A website with good technical support
• A website with a proven track record
• A website with a forum with quality user feedback
• Most importantly these website’s SEO software should have good product reviews.

We see many SEO software companies doing their own product reviews and it looks more like self propaganda than an honest product review. We need websites who test and verify the claims made by the SEO software companies and publish their honest feedback. This would help the newbie website owners to make an educated decision after reading the detailed unbiased analysis published on a third party website.

There are very few websites that do this and should be encouraged to test and verify more of these SEO softwares and help the website owners to learn and implement the off page optimization techniques. This would save time and money of the online entrepreneurs to improve their link popularity and increase their search engine rankings. Higher search engine rankings bring more traffic to the websites and hence more sales. It is a known fact that we can drive visitors to websites but converting them into buyers totally relies on how effective is the content and ease of website’s navigation.

We should develop effective content in the form of relevant articles linking to your website. Writing an effective article is a skill which needs to be developed by reading other articles and other e-books focusing on writing best articles. Now we should know the list of quality article directories to submit to in the right category. This would be another tedious and time consuming process and this demands an SEO software whose sole aim is article submission to various article directories.

Submitting to SEO friendly directories is another tedious process but the rewards worth the effort involved. The list of SEO friendly directories and the article directories is available at http://www.seo-softwares.com/Resources.html

Another way of getting traffic to the website is thru PPC i.e Pay Per Click. There are several PPC programs available like Google Adwords, Overture PPC, FindWhat etc. Now the question is choosing the right keyword relevant to the content of your website is very important. You might choose the right keyword which is highly competitive and may have to pay a high bid price to get the higher placement in the sponsored links. We need an SEO software to optimize the adwords campaign to choose the right keyword combo to choose for the PPC. This would save money and time and helps beat the competition.

There are several other effective methods to do the off page optimization and there are several SEO softwares available in the market. So, in conclusion read the product reviews, and see the important features of the selling website as mentioned above for the final decision as which SEO software you should get your hands on.

The Google Adwords Keyword Tool

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If you want to run an effective Google Adwords campaign, you'll find it necessary to learn to use the Google Adwords keyword tool. This handy little tool allows you to select keywords and establish how much you are willing to pay per click for ads that appear on web pages and search engine results pages that contain the identified keywords.

Choosing the right keywords is very important to your success in operating an Adwords campaign. You want to reach an audience that is likely to want and need your product or service so that, once they arrive at your website, they will convert to a sale or lead. Having people click on your ad does nothing but cost you money unless you maintain a high conversion rate.

When choosing the keyword or keywords that you want to target, keep in mind the keywords that your website is based upon. Those are, at least in part, the keywords you will want to select for advertising. However, you may have keywords on your website that are much broader than those that you want to use for your Adwords campaign. Whereas a person selling classic car parts online might use "auto parts" as a keyword on their website, it would certainly be a very bad choice for an Adword keyword. Driving traffic that are seeking auto parts for late model cars will simply leave the website as soon as they see what is offered and, since you choose the keyword, the click would still cost you money. Instead, focus on keywords that are very directly related to what you offer such as, in the case here, "classic car parts", for example. That way, only those people searching for and visiting websites related to classic cars and parts for those cars will see your Adwords campaign.

The Google Adwords keyword tool allows you to add and remove keywords at any time you choose. You aren't tied to using keywords that aren't working for you for any specific length of time. If you find a keyword you have selected is working very poorly, go to the keyword tool and remove that keyword from your campaign. You might replace it with a better keyword, or simply drop the keyword and not replace it at all.

The greatest thing about Google Adwords is the flexibility. You can change anything about your campaign at any time you want. Keywords that prove effective can be changed to a higher price per click while those that offer little traffic can be changed or removed. Find keywords that drive traffic that converts and stick with those keywords.

A great alternative , even better than the google adwords tool is the new keyword elite which has more options and will give you the exact adwords pricing for each keyword and per search engine as well as competition, adsense high paying keywords and so on.

Black Hat SEO technique

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Black Hat search engine optimization is defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:

1. One who breaks search engine rules.

2. Unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

These black hat SEO practices will actually provide short-term gains in terms of rankings, but if you are discovered utilizing these spammy techniques on your Web site, you run the risk of being penalized by search engines. Black hat SEO basically is a short-sighted solution to a long-term problem, which is creating a Web site that provides both a great user experience and all that goes with that. A partial listing of black hat tactics is as below :

Selling PR : If you have a high PR website, you sell links from your site to another for cash. Helping their site rank higher in Google and in turn making your wallet heavier.

Buying Expired Domains : Buying expired websites that had some decent PageRank in order to try and keep the site's inbound links.

Keyword Stuffing : Repeating a keyword or words over and over again on a given web page. Google's algorithms work very hard at trying to find pages that read like normal text not like a broken record. If they suspect you are just trying to "stuff" the content of your site with keywords, they will penalize you for it.

Invisible Text : Filling a web page with text that is having the same color as the background.

Interlinking : Setting up multiple websites about a given topic and having them all link to each other in order to increase their relevance and subsequently their rankings in the search engines.

Cloaking : Is a technique where a webmaster will have two versions of a given web page, one version that it shows the search engine spiders, and one version that it shows the regular web surfer. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page. The purpose of cloaking is to deceive search engines so they display the page when it would not otherwise be displayed.

Doorway Page : A highly optimized web page whose purpose is to direct traffic to other pages using either a redirect method or merely by being full of links that direct you to other web pages.

Spam Page : It is a page that is full of ads by which a webmaster makes money of it if someone clicks on them.

Black Hat SEO tricks work temporarily. They end up getting sites higher search rankings until these sites get banned for using unethical practices. It’s just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO.

Getting a New Web Sites To Rank Quickly

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First question that arises in our mind is that exactly what is the difference between an unremarkable, no value added, thin ecommerce site, and a top ranked site? In some industries the difference is simply site age. Sites that were around a few years ago had fewer competitors, so it was easier for them to rank and as we are aware that they are aged so they got trusted more.

If your site is a brand new site and you want to compete against established sites directly on their most important keywords then you need to be good at public relations, have a better brand strategy, or have some remarkable feature that makes people want to talk about you. Without conversation and links it is hard to pass up sites that have been accumulating links for years. So what if your site is new you could roll back the clock and quickly grab market leading positions.

The easiest way is to buy an old site that is not well maintained, and then build it up. But if that is outside the scope of your budget or marketing strategy and you are trying to rank a new site the key is not to attack directly, but to attack indirectly. Of course many of your product pages will contain keywords that are similar to that, of which the competition is targeting, but the more obscure long tail words are going to be easier to rank for. Here are few strategies that will help you in ranking quickly:

Use the less popular keywords: If most your competitors are targeting car hire but nobody is targeting carhire then it is going to be easier to rank for that alternative version. And even if the alternate version only gets 10 to 20 percentage of the search volume of the related keyword, you are still going to pull in more traffic by ranking #1 for it than you would ranking #40 for the more popular keywords.

Use keyword modifiers: If you are not able to rank for the core keywords then try to add some related keyword modifiers to the page title. Is car hire too hard of a keyword? Then consider targeting a phrase like cheap car hire.

Mix up your on page optimization: Rather than placing your keyword phrase all over the page consider mixing up how you use it. If the page title contains cheap car hire consider using something like compare cheap car hire offers in the on page H1 header. Notice the change between plural and singular versions of the keywords. Popular CMS programs like Wordpress have plug ins like the SEO Title tag plug in that make it quite easy to vary your page title and on page heading.

Try to move away from the commercial keywords: If you stay within a small basket of well known commercial keywords it is hard to compete with strong competitors that have been targeting them for years. Niche how to content that solves a searcher’s problems is likely to build inbound links. These inbound links boost your domain authority and pass PageRank internally to other pages on your site, which is much of the general goal of many SEO linkbait projects. Some pages are good at building inbound citations while other pages leverage that link authority and generate revenue.

Buy traffic: If you build high quality niche content and it does not rank as well as you would like it to then you need to actively market it. Mention it to a couple popular bloggers in your space and ask them what they think of it. Another option for instantly getting relevant traffic to featured content is to buy targeted ads. StumbleUpon sells category based traffic for some charges to a visitor, but this traffic is nowhere near as potent as search traffic - many of these visitors come and go quickly. You can also buy pay per click traffic for your quality content. If you are buying it for commercial keywords the cost per click can be significant, but if you are trying to promote a quality non-commercial topic that is linkworthy you can often get visitors from search and AdSense ads for charges. With the buying traffic to build links strategy, it can take hundreds of clicks to generate an inbound link, but when you consider how time consuming and expensive link building is, then $50 or $100 for a good link can be an outright bargain.

Top Link Building Strategies and Types of Links

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Most of the major search engines now factor Link Popularity into their relevancy algorithms. As a result, increasing the number of quality, relevant sites which link to your site can improve your search engine rankings but there is still no one trick to get good rankings, but boosting your site's popularity may give it the edge it needs.

Starting from searching you must take a topic relevant to you subject. Starting at this level gives us hundreds of thousands, if not millions of sites to start to filter from (not to mention the backlinks of those sites), and sites that share similar themes. People use different strategies to come on the top but they are not aware of the actual strategies by which the can reach on top. Here are some of the Top link building strategies that will make surely win -


1. Authority links: Obtaining this type of link, Start with your related category in the Google Directory. For this Start looking for top ranking sites related to you topic, Sites that currently offer links out, Sites that would benefit from offering users your contentAuthority links are an absolute must for improving your trust score these days. This is a MUST for a new site, and should be where you start your efforts, and always be dedicating SOME time. Take out time to get some quality links. Find out a way – How you can get those links? - Buy, borrow, beg, and barter.

2. Directory links: Obtaining this type of link, you must Pony up some cashFor this Start looking for easy to find niche directories, don’t go overboard with more than a few directories per month, quarter, etc.Too many directories triggers a filter. I wouldn’t go over 10% of my total link ratio on my own sites at any given time. Start with a few highly trusted directories (Yahoo, MSN etc), and add some others after you have many more links added to your profile.

3. Reciprocal links: Make some friends but never try to go overboard. Start looking for Strong links that are complementary to your site. Reciprocal links are NOT dead. They are not a magic bullet anymore, but they do occur naturally. Use them to your advantage but don’t get carried away. I would say under 10% of most sites links should be reciprocal - make them count.

4. One way links: Go to conferences and tradeshows, e-mail folks and make friends, offer something useful in return. Don’t link ALL your sites together and stay on topic.

5. Edu and Gov links: Be nice to future interns. Offer some career assistance or advice.Look for .edu’s and .gov sites. There are plenty of ways to encourage .edu and .gov folks to link to you (mainly good content or resources).

6. Press release links: Find sites that offer press release submission services and submit your NEWS (this does not mean any crap you just want to link stuff). Look for people in your niche who want news as content. Example PR.com, PRWeb.com, and many more. Press releases are generally NOT a great way to get links, but you can pick up some that may be of value. Every little bit helps, and remember this is only a small part of your overall link profile.

7. Article bio links: Write few articles, or have some written for you. Look for industry authority sites that accept submissions from guest writers. This can be a GREAT way to get some good authority links from high profile sites. They’ll appreciate or even demand great content in return for the exposure and link pop you’ll receive. The better the site is, the higher quality content they will require.

8. RSS/ Blog aggregated links: It’s pretty easy, start your blog and aggregate - also known as scraper links. Look for Blog and RSS directories to submit to, and tagging sites. Not worth a whole lot, but you’ll pick up a whole bunch of links this way. There are, however, plenty of legitimate sites that aggregate content where you may pick up some decent links.

Balance is the key term in a link profile. If you tip the scales too far on near any type of link you are going to set off alarm bells to the algo’s. Use all the tools at your disposal to achieve balance in your link equation.

Ten Advantages Of Link Building Services

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Link building is an important part of the site. The idea behind it, as the citation policy: I scratch your back if you scratch mine.

Starts very easily. Looking for sites that produce additional content for your company. E-link e-mail webmaster for your site. The next thing I know the readers of your customers. It's really that simple.

Still not convinced? Discover the following reasons to use link building on your site:

1. Many of them are free. Nothing is cheaper than free, and it costs you nothing to shoot us an e-mail website editor and ask for an exchange of traffic.

2. Building confidence. When you write articles and submit them to article directories, you help yourself recognized as an expert in your field. Because these devices include a resource box where you put your site, you can get a connection every time someone or make a search engine.

3. Increase relevant traffic. In selecting the sites that you link hand-pick the customers who come to your site. Because you know who will benefit most from what you have to offer, it makes sense for you to find sites that will attract buyers.

4. Establish links with other people in your niche. Speaking of masters for your web site, including its tires, then you are also building relationships. When you connect to a personal level, people will visit their friends.

5. Less expensive than traditional advertising. web campaigns can be expensive. Although many building programs are free connection, there are many programs that you pay a lot of traffic to allow. You must be a site for about a month to get results.

6. Your site is new. If the press releases on your news site. And attract new traffic.

7. Use the other websites that traffic to build your own, without their escape. Because these sites are complementary rather than competitors do not steal any movement. Their readers come to their site and see the usual points of interest and then go to yours.

8. Fish on Google and other search engines. Another popular site will increase your position on search pages. The more links you have, the more beautiful. Some sites you can Google in 24 hours.

9. Discover what sites you good people. You have full control over your program to strengthen ties. When a site works, keep the exchange. But you should not be stuck with sites that traffic spikes without results.

10. Increase sales by working with the most popular sites. Find the most popular sites in your niche and cooperate with them. You can use a wide range of people, but sales thank you.

These are just a few reasons why an exchange of links is important. Look at others who do, and how they have succeeded. Then there is duplication.

Keywords - the most important factor in SEO

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SEO keywords, the most important for each search engine - in fact, they are what search strings are compared. So you see, it is very important to optimize the site for the right keywords. It sounds simple, but once you get into the details, it can lead to confusion a little bit, to determine the right keywords. But a little 'research and thinking about the problem of choosing the right Keywords to maximize can not be resolved.

1. Choosing the right keywords for optimization
it seems that the days when we could easily achieve the results the search string word centuries ago. Now that the Internet so heavily populated sites, almost impossible to achieve the maximum assessment for the string constant research in one word. Get a high score consistently on the two words or a search string of three words is more realistic. If you look closely at the dynamics of search results for popular keywords in a word, we can see that this is just for one week to be in the top ten, while the other falls on the first 30 results and competition for the keywords into a single word people so strong, and at other sites, you've replaced.
Of course, you can include channels in a single word in your keyword list, but does not support the expression does not dream of commendation. For example, if you have a site about dogs, "dog" is a key binding, but if you optimize for multiple words, like dogs, "" Dog Breed "," dog food "or" Dog ", success is unlikely, especially for a popular keyword words. Examples are not the ultimate truth about how to optimize your site for dogs, but enough to show that you have to think outside of the choice of keywords.
Usually, when you start to optimize, the first thing to consider is the keywords describing the content of your site the best and most likely to be used by users for you to find. Ideally, you know, and users can correctly guess what search strings they can use to find you. One of the issues to consider are synonymous. Quite often, people use different words and the same. Thus, for example, a site dogs, "dog" is a synonym, and I am sure there are people who use them, so that it does not hurt to understand it now, on your pages. But do not rush to optimize for every synonym you can think of - the same algorithms that search engines are synonyms in the keywords, especially for languages like English.
Instead, find other keywords that can be used to describe your site. Puzzle theme particularly well, as search engines tend to have higher levels of the page if it belongs to the site, whose subject is the key line. In this regard, it is important that a site centered around a specific topic - namely dogs. It may be hard to think of all the relevant keywords, at its discretion, but that's why tools. For example, on the site by keyword following recommendations will help you understand how search engines determine the theme of your site and keywords that fall into this topic. You can also try Google keywords to get more suggestions on what keywords are hot, and what does not.
When keywords to optimize the choice, you should not only consider their relevance to your site and the expected number of searches per month for those keywords. Often narrow your searches more useful, because users come to the site who are really interested in your product. If we continue the example of a dog, you may find that the "Adopt a dog", the phrase brings you more visitors, because you have a special section on the site, where you advise on what to consider when adopting a dog. This page is not of interest to dog owners and dog owners that potential, which can not be much, but the purpose and overall effect of this niche may be better to enlist the involvement of all stakeholders dogs in general. So when you look at the number of impressions per month search, the study of unique visitors to the theme of your site.


2. Keyword density

After you select keywords describing your site, and is of interest to users, the next step will be to make your site keyword rich and well-keyword density for your targeted keywords. keyword density is a general measure of relevance of a page. In general, the idea is that keyword density, the most important for the search string for a page. The recommended density is 3-7% for 2 or 3 main keywords, and 1-2% for minor words. Try checking the density of the keywords below to determine the keyword density of your site.
While there are no strict rules, trying to optimize a reasonable number of key words - 5 or 10 in order. If you are trying to optimize the list of 300, you'll soon see that it is simply impossible to have good keyword density for more than a few keywords, without artificial and his dummy text keywords. And what's worse, there are severe penalties (including a ban on the search engines) for printing, because this keyword is considered unethical practice that attempts to manipulate search results.

3. Key words in specific places

Keywords are very important, not only quantity but quality as well as - that is, if you have several keywords in page title, headings, first paragraph - it's more important that, if several keywords at the bottom of the page. The reason for that URL (and especially the domain name), file and directory names, page title, the names of individual sections more than the usual page of text, and therefore all the same, if you have the same density of keywords, your competitors , but you have keywords in the URL, this rating will stimulate your incredible, especially with Yahoo!.

A. Other names of keywords in the URL and file

Domain name and complete address of the site, says a lot about it. It is assumed that if your site is about dogs, "dog", "dog" or "dog" in the context of your domain name. For example, if your site is primarily for the adoption of dogs, it is better to call your site "adopt.net dog dog" and "animal-care.org, for example, because in the first case, the two main keywords URL, and the second will be not more than one keyword at capacity.
When domain names are hunting, keyword rich, not greedy. Even if the terms of SEO, better to have 5 key words in the URL, just imagine how long and hard to remember URL. We must find a balance between the keywords in the URL and site usability, which states that more than 3 words a URL is too. Probably will not be alone with a bunch of good suggestions. Moreover, even if you can think of a couple of good domain names were already taken. In this case, such tools as the main tool may be useful.
File names and directory names are important. Often, search engines give preference to pages that have the keyword in the filename. For example http://mydomain.com/dog-adopt.html http://dog-adopt.net/dog-adopt.html not as good as it is certainly better than http://mydomain.com / animal care. HTML. The advantage of keywords in file names for keywords in the URL-addresses, which are easier to change when you decide to switch to another window, for example.

B. Keywords in page titles

On the front page of another special place because the content
In contrast to URL, with the names of pages you can get wordy. If we continue with such a dog, , <>, or even more.

C. Keywords in Headings

Typically, items in separate paragraphs and sub-literary point of view, it may be necessary to have a place after all other locations, but in terms of SEO, is extremely useful to have different positions on the page, perhaps, especially if you have keywords in them.
There are no size limitations for the technical content, tags, but common sense says that the position too long is bad for reading the page. So, as the URL, you must be wise with the length of lines. Another issue we must consider it as a name will be displayed. If point 1 ( ), this usually means a larger font size in this case, you must have at least 7-8 words in the title, otherwise it could spread through the 2 or 3, which is not good and if you can avoid this - to do so.